Beyond Greenways: Enter Seattle Streets Alliance

Introducing Seattle Streets Alliance

For 15 years, Seattle Neighborhood Greenways has been at the heart of Seattle’s safe streets movement — neighbors organizing neighbors to make it safer and easier to walk, bike, roll, and gather on our streets. Our original name captured an early chapter of that story. It no longer reflects the scale or scope of who we are. We are excited to become Seattle Streets Alliance to more accurately reflect the nature of our grassroots organization’s mission.

Our Beginnings

Seattle Neighborhood Greenways was founded in 2011 on the simple idea that people of all ages, abilities, and backgrounds should be able to walk, bike, and roll to where they need to go. We named ourselves after our earliest campaign: bringing “neighborhood greenways” — traffic-calmed residential streets designed for walking and biking — to Seattle. That early work succeeded. Neighborhood greenways are now an official city program, with 55+ miles having been built in neighborhoods across the city. But our mission didn’t stop there.

Greenway Collage Over Time

In the years that followed, we heard from community members across the city that we needed all types of projects to make neighborhoods great places to walk, bike, roll, and live. From those conversations, our focus expanded beyond “greenways,” into a holistic vision of a safe and accessible city with crosswalks, sidewalks, protected bike lanes, pedestrian plazas, and safer streets that make our city a place where kids can safely walk and bike to schools and parks, elders and people with disabilities can get around to their daily needs, and everyone has safe, comfortable, and convenient options for getting to where they need to go.

Over the past fifteen years, we have helped deliver real, on-the-ground change across the city. Key wins include:

  • Improving safety by winning safer speed limits citywide, giving pedestrians a head start at crosswalks as the default policy, and holding the city accountable for transforming our most dangerous streets.
  • Making more walkable communities by securing record investments in sidewalks and crosswalks through two transportation levies — including the largest sidewalk expansion in Seattle’s history, starting in 2024.
  • Creating a bikeable downtown by envisioning and successfully advocating for a connected network of protected bike lanes that criss-cross the city center and extend out to surrounding neighborhoods.
  • Partnering with community leaders in South Seattle to bring safe streets to walk and bike on to historically underserved communities, like the Beacon Ave safety project on Beacon Hill, the Georgetown to South Park Trail, and the MLK Jr Way S safety project connecting the Central District and the Rainier Valley.
  • Funding powerful BIPOC-led advocacy spaces to elevate and compensate those most impacted by unsafe streets, build advocacy skills for our youth, and advance mobility justice in our community.
  • Laying the groundwork for the new People Streets program at SDOT, which will transform our streets into community places for people, like pedestrianizing Pike Place Market.

A Name That Matches Our Work

In our 15th year, we are proud to step into a new chapter as Seattle Streets Alliance to better reflect who we are and the broad scope of work that we do.

This new name proudly celebrates our 15 years of accomplishments, remains true to our identity as a grassroots organization, and points to a future with even more impact.

We created this new branding in collaboration with a broad team of our staff, board, neighborhood groups, and community volunteers. Seattle Streets Alliance worked with Francesca Oaksford (the designer behind the social housing campaign imagery) and Zach Turcich, a Portland-based designer, to develop a logo and color scheme that creates a strong visual representation of the new brand.

streets-alliance-logo-wordmark-color-white-fill

“Streets” signals that our mission is not limited to one type of improvement, but encompasses all the aspects that make for great streets — accessible sidewalks, protected bike lanes, pedestrian plazas, and more.

“Alliance” captures our grassroots model: a collaborative community of neighborhood groups, partners, and advocates working together for systemic change.

In addition to our city-wide nonprofit rebranding, some of our local neighborhood groups that are a part of the alliance have also chosen to rebrand.

Seattle Streets Alliance neighborhood groups include:

  • Ballard-Fremont Green Streets (new name)
  • Beacon Hill Safe Streets
  • Central Seattle Streets for All (new name)
  • Downtown Seattle Greenways
  • Duwamish Valley Safe Streets
  • First Hill Improvement Association
  • Green Lake-Wallingford Safe Streets
  • Lake City Streets Alliance (new name)
  • Northeast Safe Streets (new name)
  • Northwest Greenways
  • Queen Anne Streets Alliance (new name)
  • Rainier Valley Safe Streets
  • West Seattle Bike Connections

Where We’re going

Community Crossroads Streetscapes Poster

This is more than a new name or logo. It’s a clearer expression of our belief that mobility — the ability to get to where you need to go safely, comfortably, and conveniently — is a fundamental human right. It affirms our values to create a city with equitable access to safe, sustainable streets for all.

Join us!

Seattle Streets Alliance has always been a people-powered movement. We are enormously grateful for our supporters, volunteers, and allies. And there has never been a more exciting time to get involved and support our work! If you care about creating more walkable neighborhoods, closing the gaps in our bike routes, and making safer streets for everyone, join us or stay in the loop!